CONTEMPORARY DESIGNER LESSON AND CASE STUDY:
'BEC & BRIDGE'
WHAT IS A CONTEMPORARY DESIGNER?
If the fashion world had a dictionary, the definition for “contemporary” would
fall somewhere along the lines of "A designer aesthetic with a more accessible price point". Sitting below High-End, but above Fast Fashion on the price scale, an average piece from a contemporary designer averages out at around the $500 mark.
Contemporary labels provide you with designer-look pieces for a fraction of the price tag, constructed with everyday wear in mind. Contemporary Designers also strive for the superior quality and craftsmanship that is absent in Fast Fashion.
In the last few years, contemporary fashion has become one of the fashion industry's biggest areas in which people choose to spend their money.
CAN AN ECONOMIC FACTOR DETERMINE SUCCESS OR FAILURE?
While many believe that falling into the Contemporary category can be a path to a designer's success, Alexander Wang explains how the associated price point can wrongly align your brand.
Click to watch the video, while considering the question below and then post your answer to the class Facebook page.
QUESTION: What is one positive and one negative of being labeled as a 'contemporary' designer?